Evan McMullin Has Found His Brand

As any marketing exec would tell you, branding is everything.  It’s the thing that imprints a product on your mind and immediately causes you to make an association whenever you think of that product category.  It’s why we say “Coke” when we’re talking about cola, or “iPad” when we’re talking about a computer tablet.

Well, Evan McMullin seems to have decided on his brand, and guess what?  It’s #NeverTrump:

That’s right, folks.  When you order up a big, steamin’ pile of #NeverTrump, Evan McMullin wants you to think of him.  Not conservatism, or principles, or federalism, or any of that other stuff he prattled on about when he ran his quixotic presidential campaign.  Nope, he just wants you to know that he is now part of #TheResistance, and what he is resisting is Donald J. Trump.

Not Trump’s policies, mind you, but the man himself.  The tweet above pretty much spells it out.  On no planet known to man would a conservative standing on principle advocate an attorney general (acting or no) openly defying an executive order from the president.  If Sally Yates truly felt that she could not enforce the order in good conscience, her only acceptable course of action would be to resign.  As it stood,  Yates–who was on her way out the door as soon as Jeff Sessions is confirmed–only wanted to score some cheap political points to elevate her status in the Democrat Party.  McMullin, who is not a rube, understands this perfectly well–and yet here he is defending Yates in the cynical hope that his Mouse That Roared antics might raise some jack for his new Stand Up Republic PAC.

Hey, Evan–news flash:  there really are those of us out here who want to help keep the Trump administration on a conservative path.  You’ll only make that job harder if any criticism gets cast as knee-jerk opposition spewing from a bunch of #NeverTrump poseurs.  If that’s the best Stand Up Republic has to offer, let me give you a piece of free advice:  sit the hell down.

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Marc Giller

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