A new ad appealing to black voters has is set to hit the web less than twenty-four hours before Virginia elects its next Governor.
The ad, which accuses current Lieutenant Governor and Democrat Ralph Northam of “throwing Justin Fairfax under the bus” implores African-Americans to vote against Ralph Northam.
“Don’t be taken for granted and don’t get played,” the ad reads. “Send a message to Ralph Northam loud and clear. We won’t be thrown under the bus. We won’t stand for Northam because Northam didn’t stand for justice. Our votes matter.”
The PAC campaign is led by a group of black Republicans including former Congressman JC Watts, Star Parker (President of CURE), Dean Nelson, Elroy Sailor, Jennifer Carroll, and others.
Northam was criticized last month when his campaign dropped Fairfax, an African-American Democrat running for Lieutenant Governor alongside Northam and current Attorney General Mark Herring.
Northam’s opponent, former RNC Chairman of Virginia and Republican Ed Gillespie, has been gaining ground in recent polls.
The recent $50,000 ad campaign is sponsored by the North Star Leadership Fund and Frederick Douglass Foundation, and focuses on radio, digital ads, and pamphlets. The ad will be distributed on Election Day, and will focus on polling locations in Northern Virginia, Richmond, and the Tidewater water.
The digital Facebook ad can be seen here.
Democracy for America, a progressive group focused on getting Fairfax elected, withdrew its support of Northam’s campaign.
“Ralph Northam’s gutless, politically senseless, and morally debased decision yesterday to openly backtrack on his commitment to standing up for immigrant families is a picture-perfect example of why Democracy for America never endorsed him in the primary and focused the entirety of our efforts in Virginia on down-ticket races, like Justin Fairfax’s campaign for lieutenant governor. It’s also why, today, we’re announcing that we will no longer do any work to directly aid Northam’s gubernatorial efforts,” DFA executive director Charles Chamberlain said.
Polls in Virginia will close at 7:00 p.m. EST.