Fellow Apple users should check out the company’s new initiative “Today at Apple” if they haven’t already. This includes a whole host of free classes–ranging from photo and video to music, coding, art and design and more–at your nearby Apple store to become a more adept iPhone or Mac user. The planned initiative is said to go live this month in 271 domestically-based Apple stores and overall in 495 stores.
In a press release, the company’s Senior Vice President of Retail said the initiative is all about educating and inspiring the clientele they serve to produce a better Apple experience.
- Kids Hour is designed to spark imagination and creativity through fun, hands-on projects. Sessions include coding with Sphero robots, Creating Music with GarageBand and Making Movies Together with iMovie.
The “Today at Apple” sessions will also include the following courses: Photo or Sketch Walks to capture moments using new techniques, coding via Swift Playgrounds, exploring new techniques and styles in Photo Lab, Pro Series classes on Final Cut Pro X and Logic Pro, and a lecture called Perspectives and Performances that allows artists and musicians to share their talents live.
Apple is one of the most successful companies out there–often attracting a cult-like following. Their attempt to humanize their products and services, however, should be applauded. Apple realizes technology should be a friend and not a foe. More companies need to be attuned to customer needs and offer some skill building in the process.