Behold the Freemarket

It’s power to adapt to opportunities always amazes me. We must be vigilant to avoid Chinese food product lest we die.

Earlier this year, Swiss ingredient maker DSM Nutritional Products launched a “premium” Vitamin C. The marketing gambit: It comes from tidy Scotland instead of sprawling China, which provides 80% of the world’s supply. But it was a tough sell. “We were struggling to get the price we thought was justified by the quality,” says communications chief Alex Filz.

No more. Not after contaminated products from China ended up on supermarket shelves. Suddenly, “Not Made in China” has become a major selling point. DSM’s Quali-C brand is flying out of its Scottish factory at more than double the price for bulk Vitamin C. “It’s a tremendous business opportunity for us,” says Filz (see BusinessWeek.com, 7/13/07, “China: Due for a Reality Check?”).

Something tells me the Chicoms won’t be too concerned with American deaths from Chinese food products till it affects their bottom line.

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Erick Erickson

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