While I’ll eventually write about all the stuff I’ve been researching on blogging, it is only fair that my office has dibs — it’s being done for them. I will say this: blogging is different from what it was five minutes ago. Putting up posts and hoping people read them is yesterday’s methodology. Likewise, businesses have to be careful in how they approach blogging because blog readers are extremely activist oriented and distinguish easily between the honest broker of information and spinner who is just trying to sell a product or position.
It is really fascinating stuff. I’m still trying to flesh it out and will be working through the weekend to get stuff in presentable fashion for my boss. I think he’ll be as impressed as I am with a lot of the data and thoughts on methodology I’ve come across.