This is what’s called “rebranding.”
After gaining notoriety for something other than his actual skills as a player last season, Colin Kaepernick is looking to put a fresh whitewash on his image.
Kaepernick’s name became synonymous with a disgusting movement being carried out on high school ballfields, as well as the professional sports arena.
I guess if you can’t “WOW” the crowds with your quarterback prowess, you create controversy, and in Kaepernick’s case, it meant refusing to stand for the national anthem at games. This set off a series of incidents, with players “protesting” the treatment of minorities by similarly disrespecting the very nation that gives them an opportunity to play.
Now Kaepernick, formerly a San Francisco 49er, currently a free agent with no offers, is hoping humanitarian efforts will put him back in the public eye, but in a good way.
In a response to President Trump’s proposed budget cuts, Kaepernick has donated $50,000 to the meal delivery program, Meals on Wheels, which delivers meals to the elderly and shut-ins, as well as providing welfare check ups.
The group that provides food for seniors in need thanked Kaepernick for his donation on Tuesday. It came a day after President Donald Trump took a swipe at Kaepernick during a campaign-style rally in Kentucky by taking credit for the lack of suitors for the free agent.
Well, that’s one way to get him to look like a better person, even if his motives are entirely self-serving.
Kaepernick is also promoting a campaign to raise millions of dollars for drought relief in Somalia.
He’s not Mother Teresa, yet, but it’s obvious the man sees that disrespectful displays of angst for attention aren’t always to our benefit.
Good luck with that rebranding effort, Colin.