Ted Cruz needs to change the narrative from last night. The media spin has been predictable. In Iowa, it was all about Marco Rubio winning by coming in third. In New Hampshire it was all about Rubio needing to rebound in South Carolina. In South Carolina it was all about the end of Ted Cruz. In Florida it was all about the unstoppable Donald Trump.
Throughout Campaign 2016, the media has done its best to ignore Ted Cruz. Now, in Indiana, he really is in a must win situation and he has to get the media talking about something other than last night’s Trump sweep. It appears his strategy is to announce a Presidential ticket. Rumor has it that at 4pm today, Cruz will announce Carly Fiorina would be his running mate in 2016.
It will get the media buzzing, though already some are saying it looks desperate. These are, to be sure, desperate times, but it also begins to set up the stage for Cleveland. There will be a huge fight over the vice presidential nominee if Trump does not get to 1,237. Delegates are not bound to any veep choice and they’re going to spend a chunk of time on that veep choice.
Cruz is setting the stage to neutralize that fight on the theory he can still stop Trump from getting to 1,237. Showing Republican voters their ticket now and acting like the nominee might do some psychological good for Cruz. It also forces the media to start talking about his candidacy in a new way.
On top of that, picking Fiorina as a running mate now again highlights just how badly Trump performs with women nationwide. Cruz is giving Republicans every conceivable reason now to come on board with his campaign and stop what everyone knows would be an electoral disaster in November with Trump as the nominee.