Pedestrians are reflected in the window of the Abercrombie & Fitch Co. store on 5th Avenue in New York, U.S., on Tuesday, May 26, 2015. Abercrombie & Fitch Co. is scheduled to release earnings figures on May 28. Photographer: Craig Warga/Bloomberg via Getty Images

Deficient #PRIDE: Abercrombie Gets Ripped by Social Justice Warriors

Sometimes I pity those who are full time social justice warriors. It must be exhausting. Not only do you have to be on guard against offensive Hallmark cards, racist Barbie dolls, and insensitive terminology like “black sheep,” you have to police your own – those who should know better.

For instance, anyone who has tried to navigate the streets of major American cities recently have probably encountered disruptions due to the various “Pride” events unfolding around the country.   June has been designated by the LGBT political lobby as Pride Month and thus it is somewhat expected that every progressive, forward-thinking, and socially in-tune company will do their part to pay homage to the cause.

Abercrombie and Fitch tried. But, according to Allure, their expression of solidarity ran afoul of SJW-approved language, and great calamity ensued:

Abercrombie and Fitch tweeted an ill-conceived tweet stating that “the pride community is everybody, not just LGBTQ people.” Don’t worry, though — people spoke up in the brand’s mentions and the backlash was swift.

Good, I was hoping I didn’t have to spend too much time worrying about it. I think we all can remain thankful that the intrepid Social Justice Warriors of the left occupy Twitter so effectively that no offensive tweet will go unpunished. In fact, it seems that they were able to successfully flush out the poor employee who worded things improperly so she can be publicly shamed and verbally flogged.

Supposedly, the offending quote was said by a woman named Kayla who works as a merchandiser for the brand. The tweet accompanied a link to Abercrombie and Fitch’s Made for Love collection, which benefits The Trevor Project. Many people took offense to the tweet, countering that actually, Pride Month is specifically for folks in the LGBTQ community to celebrate who they are. It’s to help make folks who are marginalized feel proud of who they are, not to include everybody — especially those who are generally made to feel included and accepted by society (like straight cisgender people).

Hopefully Allure will be back soon with Kayla’s precise address and cell phone number so that we can all properly pummel her with shame on a personal level as well as professional.

But there’s another question this provokes in my mind. For a while this “pride” thing used to be about lesbian and gay people – specifically homosexual orientation. Now it has obviously been stretched to include “transgender” and “queer” people. But increasingly we are seeing the acronym spectacle expanded far beyond LGBTQ to include so-called intersex, asexual, aromantic, two-spirit, pansexual and a host of others. In fact, the most recent iteration of the alphabet jungle of sexual orientations that I’ve seen is LGBTQIAA2P+. And let’s not forget that Facebook actually offers up to 50 various gender options and identities.

So given that this movement is seemingly being expanded to include new identities as quickly as someone can come up with one, is poor Kayla at Abercrombie really that wrong in saying “pride” month applies to everyone?

I’ll brace now for the explosion of SJW tweet assaults.

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Peter Heck

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