Did YETI Coolers Ditch NRA Foundation Over Politics?

It was revealed in an email blast on Friday that YETI dropped its legacy vendor program with the NRA Foundation.

YETI Coolers isn’t dealing with NRA Foundation anymore.

The Austin, TX-based cooler company — known for its catchy marketing and clever “Built for the Wild” slogan— is at risk of alienating its base, including sportsmen and women, over this new move especially if it’s rooted in politics.

An email blast from Marion P. Hammer was crossposted to the NRA-ILA’s blog. Here’s an excerpt:

Suddenly, without prior notice, YETI has declined to do business with The NRA Foundation saying they no longer wish to be an NRA vendor, and refused to say why. They will only say they will no longer sell products to The NRA Foundation. That certainly isn’t sportsmanlike. In fact, YETI should be ashamed. They have declined to continue helping America’s young people enjoy outdoor recreational activities. These activities enable them to appreciate America and enjoy our natural resources with wholesome and healthy
outdoor recreational and educational programs.

Here’s how people responded on Twitter to this move:

Chris Loesch@ChrisLoesch

Hi @YETICoolers – you should reverse this terrible decision. Do you not understand who your base is? Will never buy or use any of your products again and we had a bunch. https://www.nraila.org/articles/20180421/florida-alert-yeti-drops-nra-foundation 

NRA-ILA | Florida Alert: YETI Drops NRA Foundation

For years YETI Coolers have been a hot item for sportsmen at the Friends of NRA Foundation Banquet and Auction events around the country. Suddenly, without prior notice, YETI has declined to do…

nraila.org

Ryan Saavedra

@RealSaavedra

.@YETICoolers Drops NRA Foundation https://www.nraila.org/articles/20180421/florida-alert-yeti-drops-nra-foundation 

NRA-ILA | Florida Alert: YETI Drops NRA Foundation

For years YETI Coolers have been a hot item for sportsmen at the Friends of NRA Foundation Banquet and Auction events around the country. Suddenly, without prior notice, YETI has declined to do…

nraila.org

1,585 people are talking about this

Gabriella Hoffman

@Gabby_Hoffman

If true that YETI isn’t doing business with NRA Foundation anymore, they are about to lose much of their sportsmen clientele. That’s bad optics. What gives?!

102 people are talking about this

NRA Foundation, which sponsors educational efforts for hunting and firearms safety in schools and non-profits across the country, has pumped by $369 million back into these efforts since 1990. The website says this funding supports programs like “youth education, law enforcement training, hunter education, conservation, firearms and marksmanship training and safety.”

Moreover, YETI products are a huge staple at Friends of the NRA banquets and at other banquets hosted by similar conservation non-profits. Most of us have YETI products—like their 20-ounce tumblers or their coolers. If YETI Coolers ditched NRA Foundation over gun rights, they will have to answer to their base and may suffer immensely.

Is this move rooted in politics? Did they stop their legacy vendor program with other hunting non-profits affiliated with the NRA? Did they cease the legacy vendor program with other hunting conservation groups too? Was it a business decision to channel their efforts elsewhere? That question still looms.

Sportsmen are YETI Coolers’ primary clientele. If it’s rooted in politics, they will see much of their customer base go to competition like ORCA Coolers, RTIC Coolers, Bison Coolers, Cabela’s, or similar companies. Let’s hope they clarify on this matter and reconsider this decision, if the case.

About the author

Gabriella Hoffman

Gabriella Hoffman is a media strategist based in the Washington, D.C. Metro Area. She has written for The Resurgent since March 2016 and serves as their D.C. Correspondent.

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