Evan McMullin must be looking to expand his brand. Since his #NeverTrump shtick failed to impress Jeff Zucker enough for MSNBC to give him a show, it looks as if the erstwhile conscience of conservatism has moved on to attempted sabotage against other Republicans. Or, as McMullin himself tells it:
.@EdWGillespie was one of the good guys, but now he peddles fear and white nationalism. It’s better for VA and America that he not prevail.
— Evan McMullin (@Evan_McMullin) November 7, 2017
Marketing 101, Evan—the sequel almost never does as well as the original, especially when nobody went to see the original in the first place. Besides, #NeverGillespie just doesn’t have the same ring to it.
Still, you have to give McMullin some credit—at least he’s not afraid to fall on his face, as his original campaign to play spoiler between Donald Trump and Hillary Clinton shows. But if that campaign went over like the New Coke of politics, this one seems more like Crystal Pepsi: misbegotten from the start and incompetent in execution, yet so inconsequential in the scheme of things that it will scarcely be remembered. If Northam wins, nobody will think that McMullin had anything to do with it. And if Gillespie wins, McMullin will simply become the punchline in another joke. It’s all downside, bruh.
I am left to wonder about this whole “white nationalism” angle, though. As shades of pale go, Evan McMullin ranks at the extreme upper end of the spectrum. He’s like a stockbroker who does a karaoke version of “Bust a Move” at his office Christmas party and trips all over the lyrics before the end of the first verse. His idea of gangsta is less Tupac Shakur and more Vanilla Ice. For him to call anyone out for being too Caucasian is beyond me. If I didn’t know better, I’d swear the Latino Victory Fund hired McMullin to come up with that pickup truck ad. Of course, if Evan had done it, he probably would have added “Just-a Good Ole Boys” to the soundtrack to make sure that everybody got the point.
On the bright side, however, at least he makes everyone who reluctantly pulled the lever for Donald Trump feel better about their vote.