FILE - In this April 30, 2015 file photo, Apple CEO Tim Cook responds to a question during a news conference at IBM Watson headquarters, in New York. Cook is getting an award from the Human Rights Campaign, an advocacy group for gay, lesbian, bisexual and transgender rights. The award is to be presented to Cook on Saturday, Oct. 3, 2015. (AP Photo/Richard Drew, File)

Free Market Environmentalism For the Win

This is a really cool story worth highlighting.

Back in 2014, Apple bought 3600 acres in North Carolina that people assumed was going to be a distribution facility, solar power plant, or manufacturing facility, or some other building. But it is not a building at all.

It’s purpose is to create a “working forest” that supplies Apple with paper products for packaging, while at the same time protecting the state’s environmental resources.…

Jena Thompson Meredith, vice president of business partnerships at The Conservation Fund, says that through Apple’s forest purchases in North Carolina and Maine, the organization has been able to protect 36,000 acres of sustainable forest. In 2016, the group harvested more than 13,000 metric tons of wood between the two forests, she says, though she did not break that number down by state.

Meredith declined to share harvest projections for 2017.

She says the collective annual production from the forests in North Carolina and Maine was equivalent to about 30 percent of the virgin fiber used in Apple’s product packaging for 2015.

That’s a really great use of resources to steward the land. It creates 10 jobs per 1000 acres, provides jobs for loggers, millers, etc. and provides Apple paper for its products.

About the author

Erick Erickson

View all posts