Or it could be the greatest of heights.
I was watching a movie trailer earlier. It splashed the typical quotes in praise of the movie.
The font was Arial instead of Helvetica. To the untrained eye, they look identical. They are not. Arial is a cheap crappy Microsoft rip off. Helvetica is elegant and actually is easier to read.
I immediately thought the movie must be garbage given the font choice.
I will be unpersuaded otherwise. Besides, it’s French too.