Clemson defensive back Garry Peters (26) celebrates with fans after the Chick-fil-A Bowl NCAA college football game against LSU, Monday, Dec. 31, 2012, in Atlanta. Clemson won 25-24. (AP Photo/John Bazemore)

NEW: Chick-fil-a To Take On KFC With Family Style meals

As if there weren’t enough reasons to go to Chick-fil-a already, the family-oriented chicken chain is about to expand its menu. Already known for its chicken sandwiches, the company is about to challenge rival KFC with a more family-style menu.

Business Insider reports that Chick-fil-a will be test marketing a new “family style meal” menu in select cities to determine if the concept should go nationwide.

The meals come with several different options for entrees such as 30 chicken nuggets, 12 chicken strips or four chicken breasts that are can be ordered grilled or fried. A typical meal would include two side such as bacon baked beans, a fruit bowl, macaroni and cheese or salad. There is also a “superfood” option that consists of kale and broccolini with dried cherries, nuts, and a maple vinaigrette dressing. The meals also include eight mini rolls. The combination is meant to feed four people.

Chick-fil-a designed the meals with input from a group of Dallas, Texas parents. When members of the group said that they wanted more ways to connect with their families, Chick-fil-a included a set of conversation starters on each box.

At $29.99, Chick-fil-a’s family meals are roughly equivalent to the cost of eating burgers or pizza in a restaurant for a family of four. They are slightly more expensive than KFC’s $20 Fill-Up, which includes eight pieces of chicken, slaw, mashed potatoes and gravy, and four biscuits. KFC family meals with equivalent prices come with 12 pieces of chicken and three sides.

The Chick-fil-a meals are meant to attract more customers during dinner, which Matt Abercrombie, Chick-fil-A’s menu development manager, says is the least busy time of day at Chick-fil-a. The meals will be available without pre-ordering and can be picked up at the drive-through or inside the restaurant. The meals can also be ordered online for delayed pickup. Of course, they will not be available on Sunday.

The Chick-fil-a family meals may sound great, but, at least for now, you’ll have to go to Greensboro, N.C., Phoenix, Ariz. or San Antonio, Texas to get them. The meals are being tested in those cities from now through November 18. After the test period, Chick-fil-a will decide if the family meals are ready for primetime.

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David Thornton

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