NoKA Chocolate

I’ve never heard of them, but this is a very, very interesting and detailed article about these way the heck overpriced boxes of chocolate.

The summary: NoKA marks up their chocolates 1300% and you can get the same thing elsewhere most likely at a better quality. But, because these are sold at Neiman Marcus for lots and lots of money, they must be the best.

Right?

Hat tip to John Gruber.

About the author

Erick Erickson

View all posts