Six years into the nightmare that is Obamacare, you would think that most Americans would be painfully aware of the regulation that mandates the purchase of insurance, raises premiums through the roof, and often threatened faith-based institutions.
The ubiquity of Obamacare didn’t stop the Obama administration from spending $77 million (you read that figure right) in 2016 to promote the former president’s pet domestic project.
…the federal government contracted with Democratic-leaning p.r. firm Weber Shandwick to spend $74.15 million on July 28, 2016, and another $3.69 million on Sept. 9, 2016, promoting the plan.
Of that, $64 million funded an advertising blitz — including TV, digital and radio — $4 million went to creative development and production, $5 million to direct response marketing, $2 million to campaign strategy, $1 million to branding and $1.5 million to encourage small business enrollment.
The bid for the public relations blitz for Obamacare went to – surprise, surprise – an Obama donor.
The Weber Shandwick contract was signed by Pam Jenkins, president of the firm. Its chairman, Jack Leslie, was picked by Obama in 2009 to be chairman of the US African Development Foundation.
Leslie donated $1,000 to Obama’s 2012 re-election campaign and $2,700 in December 2015 to Hillary Clinton’s failed presidential campaign.
Jenkins and Leslie did not provide comment.
The revelations about the Obama administration’s wild spending on Obamacare promotion come as the GOP is working on an alternative to the onerous legislation that became one of the centerpieces of the Obama years. It will be interesting in the long run to see if any Republican plans to replace Obamacare will succeed – and whether a new plan will require the kind of media and PR blitz that Obamacare apparently needed.