Starbucks made waves when CEO Howard Schulz made a commitment to hire 10,000 refugees. The decision generated plenty of negative publicity for the chain, so much so that Schulz has subsequently publicized the company’s veterans’ hiring program – one that has employed 8,800 since 2013.
Now, a small Utah-based coffee company is following in Starbucks’ footsteps, making a commitment to offer employment opportunities to 10,000 veterans over the next six years.
— Black Rifle Coffee (@blckriflecoffee) February 8, 2017
Black Rifle Coffee, whose CEO Evan Hafer is an Army Special Forces veteran, says his company is committed to providing steady employment – and hope – to those who have served our country.
“Black Rifle Coffee has a mission,” Hafer told The Blaze. “My personal charter in this business is that we’re always advocating for the United States veteran.”
There are 2.6 million veterans living in this country. Hafer says those who serve should be the focus of hiring efforts, rather than groups like refugees.
“The history of public service is not one of fame and riches,” he says. “You’re signing up to barely get anything back, and often putting your life on the line.”
Hafer knows that the company’s plan is an ambitious one, but their current plans involve opening 600 stores over a six year period, which is roughly enough to hire the 10,000 veterans.
Hafer said he’s is pleased that his effort might serve as a reminder to other businesses that these men and women have earned the attention.
“Veterans have an extremely high suicide rate. We need to give them a mission, an opportunity; we need to give them a job and get the pills and the gun out their hand,” he says. “If it’s wrong for me to try doing that, then I don’t know what’s right.”
Good for Hafer and Black Rifle Coffee. Go online and buy some of their products; let’s help them achieve their audacious goal.