PETA’s Latest Bizarre Crusade: Uncaging Animals on Animal Cracker Boxes

If PETA’s priorities weren’t already misplaced, this latest campaign is surely the tipping point.


The People for the Ethical Treatment of Animals (PETA) – or are they? – is celebrating a new milestone: getting animals portrayed on animal cracker boxes uncaged. Yes, you read that right.


PETA pressured Mondelez International, the parent company of Nabisco, to redesign the packaging of its iconic Barnum’s Animals crackers because circuses are allegedly bad actors in animal welfare. (The animal cracker brand has been a household name since 1902.) PETA’s primary goal is to have circuses be animal-free or shut down altogether. In fact, the likes of PETA and other extremists contributed to the downfall of Ringling Bros. and Barnum &Bailey, which shut down in 2017 after 146 years of operation.


The group began this redesign campaign as recent as 2016. In a letter to Nabisco executive that was obtained by the New York Post, it reads this:

> “Given the egregious cruelty inherent in circuses that use animals and the public’s swelling opposition to the exploitation of animals used for entertainment, we urge Nabisco to update its packaging in order to show animals who are free to roam in their natural habitats,” PETA said in its letter to Mondelez, according to the New York Post.

This is not the only time Barnum’s Animal Crackers has redesigned their packaging. Per the AP:


Nabisco has been making Barnum’s Animals crackers since 1902. It has redesigned its boxes before, but only for limited-time special editions. In 1995, it offered an endangered species collection that raised money for the World Wildlife Fund. In 1997, it offered a zoo collection that raised money for the American Zoo and Aquarium Association. And in 2010, it worked with designer Lilly Pulitzer on a pastel-colored box that raised money for tiger conservation.


The radical group has a long history of advocating for animal rights, even at the expense of animal welfare and common sense. Nearly 96% of animals in PETA’s care have been euthanized or killed. (Huffington Post affirmed this too.)

If you’re concerned about the welfare of fictitious animal crackers, perhaps it’s time to re-evaluate your priorities and not speak for the cause of conservation.

About the author

Gabriella Hoffman

Gabriella Hoffman is a media strategist based in the Washington, D.C. Metro Area. She has written for The Resurgent since March 2016 and serves as their D.C. Correspondent.

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