Erick Erickson - MCC Podcast

What Nearly Dying Taught Me About Politics & Family – Erick Erickson

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“How to Run For Office” is a weekly Podcast published at My Campaign Coach!

Creating a resurgent culture includes encouraging men and women of principle and faith to run for office. My Campaign Coach helps make that happen!

Erick’s ICU doctor thought the chart he was looking at was for a corpse. Erick should have been dead. He’s been working in politics for more than a decade, but that experience taught him more about making an impact than any campaign study.

Whether you’re joining us for the first time or you’ve been around since the beginning, thank you so much for downloading the podcast. I’d really appreciate it if you’d consider giving us a rating on iTunes and subscribing so you never miss an episode!

One of my favorite things about being involved in politics is the incredible relationships you get to build. I’ve known this week’s guest for nearly 8 years now and he’s been an incredible supporter of the work we’re doing at My Campaign Coach.

Erick Erickson is a recovering lawyer and former editor of Redstate. He currently runs TheResurgent.com, is host of the Erick Erickson Show on the nation’s most listened to news/talk station, WSB Atlanta and a contributor at Fox News. Additionally, he’s one of the chosen few who get to fill in for Rush Limbaugh behind his golden microphone.

The Atlantic magazine named Erick the most powerful conservative in America and the Hollywood Reporter called him the most influential conservative blogger on the internet.

He’s also an author and we’ll spend some time talking about his latest book, ”Before You Wake: Life Lessons from a Father to His Children“.

Erick has been observing, supporting, advising and commenting on political campaigns for most of his adult life. It’s an arena within which he’s built an incredible reputation. But he was also a candidate himself and won a seat on the Macon, GA City Council. Georgia’s 4th largest city.

Erick is a good man, a great friend and somebody I’m always happy to hop in a political fox-hole with.

Links from the Podcast:

Connect with Erick Erickson on Twitter and Facebook. You can also listen to the Erick Erickson Show or visit TheResurgent.com.

Visit the post on My Campaign Coach for Important Topics and Time Stamps from the Podcast.

Theresa Hong - MCC Podcast Header

How Trump’s Digital Team Broke the Mold in 2016

Love him or hate him, Trump’s campaign was a new animal. Today we’re talking with his Director of Digital Content about how they won the Presidency!

2016 was definitely a unique year in politics and we’ve talked to alumni of a couple different presidential campaigns here on the podcast. But we haven’t had the opportunity to sit down with anyone who served on the yugely successful campaign of President Donald Trump. Today we get to fix that!

Before we do, I want to remind y’all that we’re in the process of releasing a couple new free campaign resources through our website and launching our highly praised Advanced Candidate Course as a self-paced online class with live q/a. If you want to be a better candidate or run a stronger campaign, go to MyCampaignCoach.com, check out our resources and sign up for our weekly tips email!

Now to the interview.

With a strong background in digital media strategy, implementation, writing, marketing and content creation, Theresa Hong brings more than 15 years of agency, private, nonprofit and government industry experience, creating and managing numerous marketing, digital marketing, communications and political campaigns.

While one of Theresa’s favorite components of working with clients is the opportunity to sit, listen and collaborate, she is the first to admit she is a proud sci-fi and tech geek – most notably, she loves integrating technology to relay powerful messages, fast.

Theresa finds satisfaction that the world of communications has managed to preserve the art of face-to-face relationship building, traditional media and advertising, while intertwining this art with the power of digital media. The power to share an idea, tell a story, and instantly disperse the message that, if done right, has the potential to promote action and change behavior is one of the many reasons why Theresa loves what she does.

In her past lives, Theresa has served as an account executive managing a variety of diverse clients for McNally Temple, a political consulting agency located in Sacramento. She’s also served as communications and digital media director for a California state senator, as well as worked in the tech and energy industries. In 2016, Theresa served as digital content director for the Donald J. Trump for President Digital Media Campaign and Presidential Inauguration Committee.

Right now, Theresa is the Senior Vice President of Communications for Political Branding Associates, where she works closely with Bonnie Siegel, who was our guest a few weeks ago.

A San Antonio native, she’s incredibly happy to be back in the Alamo City – where her heart and family reside. After hours, you’ll probably find her being a tourist in her hometown, accidentally photo-bombing families in front of the Alamo.

Links from the Podcast

Connect with Theresa Hong on Twitter or LinkedIn!

Visit the post on My Campaign Coach for Important Topics and Time Stamps from the Podcast.

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“How to Run For Office” is a weekly Podcast published at My Campaign Coach!

Creating a resurgent culture includes encouraging men and women of principle and faith to run for office. My Campaign Coach helps make that happen!

Ted Cruz’s Brand Strategist Talks Campaign Branding and 2016




Subscribe: iTunes | Android | Email | RSS

“How to Run For Office” is a weekly Podcast published at My Campaign Coach!

Creating a resurgent culture includes encouraging men and women of principle and faith to run for office. My Campaign Coach helps make that happen!

Branding played a definitive role in both the 2016 Republican Primary and the General election and it’s changed the way we view campaigns.

I’m excited to have Bonnie Siegel joining us this week to discuss campaign and candidate branding. She first crossed my radar screen due to her incredible work on the Ted Cruz for President campaign and I’ve become increasingly fascinated with her work.



In 2015, Bonnie became the first person to utilize and successfully implement a new strategy that inevitably changed the game in campaign management – political candidate branding – a crucial ingredient for a successful campaign.

Bonnie works with political campaigns and teams, leading, guiding, melding, creating, implementing, managing and ultimately bringing to market a candidate’s political brand identity.

Additionally, Bonnie is responsible for steering advance teams, overseeing and executing campaign and donor events, reviewing messaging, content and marketing material, and providing campaign merchandise consulting.

We’re going to talk about the work she did pioneering this facet of campaigns, how she deployed it so successfully on the Cruz campaign and get her advice on how you can use those same strategies and tactics on your campaign.

Check out some of the other podcasts we’ve done with Cruz Campaign Alumni: Chris WilsonJon McClellanDr. Mark CampbellJohn LappeJosh Perry and John Drogin.

Links from the Podcast:

Connect with Bonnie Siegel on Twitter, LinkedIn, or on the Political Branding Associates website.

Check out and subscribe to her blog on Medium.com for some great insights on branding your campaign!

Many thanks to Dave Kaup Photography for allowing us to use the wonderful portrait he took of Bonnie on the campaign trail!

Visit the post on My Campaign Coach for Important Topics and Time Stamps from the Podcast.

 

My Campaign Coach Podcast Interview - How to Run for Office with Rick Green

Building a Political Legacy by Training Young Conservatives

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“How to Run For Office” is a weekly Podcast published at My Campaign Coach!

Creating a resurgent culture includes encouraging men and women of principle and faith to run for office. My Campaign Coach helps make that happen!

Rick Green’s Legacy is Going to Be Training Patriots and Equipping Future Candidates for Public Service.

Today’s interview is a special one for me because I’m talking with somebody who has had an enormous impact on my career. His recommendation shortly before I graduated opened the door to my first job and his mentorship has been of incalculable value to me both before and after that point.

Rick Green an attorney, author, former elected official, father, mentor, radio host, inspirational speaker, and soon he going to be a grandfather.

The work that Rick and his family have done to promote our nation’s founding principles has been a great source of energy within the conservative movement.

Beyond the incredible family that Rick and his beautiful bride Kara have raised, I believe his greatest legacy is going to be the organization that first cemented our friendship, Patriot Academy.

Over the 14 years that Patriot Academy has been training patriots, they’ve turned out hundreds of motivated, principled conservatives who are impacting policy and campaigns across the country.

Links from the Podcast:

Connect with Rick on Twitter and Facebook! Check out the Patriot Academy website as well as RickGreen.com for more info about what Rick and his amazing family are up to.

Important Time Stamps and Descriptions:

00:00 Podcast Introduction

00:50 Rick Green Background

02:52 How Rick Green became involved in Politics

07:00 What was it like becoming a State Representative at 27 years old?

08:41 How do I know if I should wait before running for office?

17:40 What are some of the top lessons you learned during your time in the State House?

24:24 How did Patriot Academy come about and why did you start it?

29:58 How big is Patriot Academy at this point?

31:51 What can I learn at Patriot Academy?

37:42 Can people still apply to attend Patriot Academy this year?

45:28 How Patriot Academy can help you

52:19 Where can people connect with Rick Green online?

54:36 Final words of Wisdom from Rick Green

56:30 Adios and outro

Mick Paskiewicz Podcast Header

Simple Rules Win Elections: Stand for Principle, Don’t Lie and Be Nice!

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“How to Run For Office” is a weekly Podcast published at My Campaign Coach!

Creating a resurgent culture includes encouraging men and women of principle and faith to run for office. My Campaign Coach helps make that happen!

Simple Rules Win Elections: Stand for Principle, Don’t Lie and Be Nice to People!

This week our guest is Mick Paskiewicz of Intellz Opposition Research and Strategy.

He is a skilled and experienced operative and researcher with more than 8 years of experience. Mick has conducted opposition research for winning campaigns across the country at the state and federal level.

He has served on numerous campaigns, including Field Director for Congressman Robert Dold (IL-10) and Political Director for Congressman Joe Walsh (IL-8). When Mick served as Field Director for Dold’s successful 2010 race, it was the most Democrat district won by a Republican that year.

As part of the Intellz team since 2014, Mick has overseen opposition research projects in some of the most fiercely contested races in the country, including U.S. Senate, Governor, and Congress.

Links from the Podcast:

Connect with Mick on Twitter, Facebook, LinkedIn! Check out the Intellz website for more information about the great work they do.

Important Time Stamps and Descriptions:

00:00 Programming Note

00:37 Bumper Intro

01:01 Mick Paskiewicz Bio

01:46 Let’s start out with a bit of background information about your history and political involvement…

06:48 What does your relationship look like with your clients?

07:59 Red Team/Blue Team Analysis and use of the Vulnerability Study

10:34 What sets Intellz apart from other Research and Opposition Vendors on the market?

14:35 What are things that campaigns can do for themselves to get themselves ahead of the research/oppo curve?

21:36 Two ways to undercut your opposition

28:18 Why is a vulnerability study so key to preparing for a campaign, before it begins?

35:22 Key Lessons: Stand on Principle, Be Nice & Don’t Lie…and opposition research can’t hurt you!

37:42 Silver bullets are VERY rare

39:05 What are key warning signs that a campaign is in trouble?

41:26 Vetting your campaign staff: background checks and social media

44:48 What is your biggest client pet peeve?

47:59 What is it that excites you the most about your job at Intellz?

49:31 Where can people find you online?

50:04 Outro

Toby Marie Walker Podcast Interview Graphic

Winning With Grassroots Power: Campaign Advice from one of Cruz’s TEA Party Rockstars

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“How to Run For Office” is a weekly Podcast published at My Campaign Coach!

Creating a resurgent culture includes encouraging men and women of principle and faith to run for office. My Campaign Coach helps make that happen!

Grassroots, Volunteers & So Much More!

This week, we’re talking with one of my favorite people and hardest working conservative activists I’ve ever met, Toby Marie Walker. We’re going to talk to Toby about how she got started in politics, the craziness of living through the last 7 years as a TEA Party Leader, and find out what her biggest pieces of advice are for first-time candidates, from a grassroots leader and volunteer perspective.

Toby first came through one of my training programs back in 2009 and we’ve been close friends ever since. She transformed from “political junkie” to activist and has been a true force within the TEA Party movement since its inception. She’s been nationally recognized for her work by a number of conservative organizations and served on numerous leadership council’s, policy advisory committees and kitchen cabinets for elected officials.

Since 2012, Toby has been instrumental in fighting the illegal targeting of conservative organizations by the IRS. Her efforts led to one of the largest lawsuits against the IRS, DOJ and Department of Treasury. During that time she’s helped countless organizations in that fight and has actively worked with Congress to enact policy reforms and uncover the truth behind the targeting.

I’ve been constantly inspired by Toby’s tenacity and willingness to fight for what she believes, even when it came at significant personal cost.

She’s a good friend, amazing woman and persistent troublemaker for the left. Senator Cruz and I affectionately know her as “Tia Loca,” but to most everyone else, she’s Toby Marie.

Where to Find Toby Online:

Connect with Toby on Twitter!​

​Time Stamps for Key Topics:

00:37 – Toby Marie Walker Introduction & Welcome

03:17 – Where are you focusing your attention since Cruz ended his Presidential campaign?

04:48 – The IRS Targeting of Conservative Orgs and Toby’s role in fighting back

07:25 – How Toby got involved in politics & the wild ride she’s experienced over the last 9 years

09:45 – What keeps you motivated in the face of so much pressure and ugliness?

12:33 – What do you look for when deciding which candidates to support?

14:57 – Toby’s biggest pet peeves with candidates she has supported in the past

16:35 – Why accountability matters & How to stay true to your roots

18:46 – What is the role of a candidate’s Kitchen Cabinet?

22:40 – Who bears the blame for communication failures and how to avoid them

24:37 – How should campaigns use recruit, retain and deploy volunteers?

26:10 – Volunteers are as valuable as donors. How should we treat them?

27:20 – Phone Bank War Stories: How Toby runs a volunteer call center

29:52 – When is it ok to ditch the phone-bank script?

31:52 – How to use prizes and incentives to motivate volunteers

33:20 – Tips for being a rock-star phone-banker: Don’t miss!

35:45 – Campaign Manager Tip: How to keep volunteers from lying to you!

38:55 – How to be an effective ambassador as a phone-bank leader

41:15 – Balancing Quality vs Quantity in Voter Contact

42:15 – How to motivate your crew through strong leadership

43:09 – “ABC = Always Be Campaigning

46:30 – How to be the “Political Answers Guy” in your community

48:29 – Keeping your credibility while working in politics

49:39 – What advice would you give yourself if you could start over?

53:01 – Where to connect with Toby online

54:01 – Toby’s thoughts on My Campaign Coach Training

Mary Katharine Ham Destroys ObamaCare Lies

The Hammer

I’ve been a fan of Mary Katharine Ham for years and absolutely love any chance to see her go toe-to-toe with liberals on healthcare. She’s sharp, articulate and knows how to use the medium of TV effectively. In a sharp debate, watching her, on attack or defense, reminds me of Olympic Fencing.

Yesterday morning, Mary Katharine appeared on CNN to discuss the battle to repeal ObamaCare and she lit up show anchor Chris Cuomo. While it’s unclear to me whether she supports the Trump Administration’s current SwampCare effort, she is wholeheartedly opposed to keeping ObamaCare intact.

In her segment with Cuomo, Mary Katharine pushed back hard against the idea that conservative opposition to ObamaCare is about “cheap” issues.

Did Cuomo Call MK “Cheap?”

The beginning of the exchange has drawn a bunch of criticism from people who believed Cuomo was calling Mary Katharine “cheap” but she defended him on twitter a couple times yesterday:

Once she got going, there was no stopping her!

They were not covering all of the things, sometimes including pediatric dental for single men with no children, yes. They were not covering those things. Look, these things bring up the prices. I am a person, single mom of two, who has lost three or four plans since Obamacare passed. I was told I would not; that was a lie. When I said that I would lose my plan, people called me a liar when this was going on. I have had 160 percent increase in my premiums; I was told those would go down, and I have had a 300 percent increase in my deductible. People are getting coverage that they cannot use because it is so expensive. That is something we have to deal with. One of the ways you can deal with that is cutting some of these, quote unquote, essential health benefits because some of them are, indeed, not essential. And you could give people more flexibility to have slightly less expensive and slightly less comprehensive plans, which is what many young people would like to buy.

Watch the entire clip below!

Jon McClellan Podcast Interview

Interview with Ted Cruz’s Grassroots Point Man

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“How to Run For Office” is a weekly Podcast published at My Campaign Coach!

Creating a resurgent culture includes encouraging men and women of principle and faith to run for office. My Campaign Coach helps make that happen!

Ted Cruz knew his race needed to be a Grassroots victory, and Jon McClellan helped lead that effort!

This week we’re continuing our time in Cruz World. I wouldn’t blame you for wondering if we’re turning into the Cruz Campaign podcast but that’s not quite what we’re doing. The fact is that I’ve spent years in the trenches with these guys and have seen up close and personally how good they are at what they do and they’ve been kind enough to share some of their experiences with us.

Jon McClellan is a proud Baylor Bear and alumni of a long list of successful races here in Texas. He’s worked in the Texas Capitol, for Governor Perry and 7 years ago he was brought on as the number 4 hire to the Ted Cruz for Senate campaign.

Following Cruz’s election to the United States senate, Jon served as his Statewide Outreach Director and later as a Regional Political Director on Ted’s Presidential Campaign.

Today, he’s the Director of Outreach for Public Blueprint, where he helps craft and deploy creative strategies in the arena of public and government affairs as well as grassroots organizing and digital advocacy.

Jon lives in Sugar Land, Texas with his bride Sarah and beautiful daughter Mary Beth.

Links from the Podcast:

Connect with Jon McClellan on Twitter, Facebook, LinkedIn or the Public Blueprint Website!

Important Time Stamps and Descriptions:

00:00 Intro

00:26 Jon McClellan Bio

01:45 Jon’s background and political story

06:09 First experience volunteering for a Presidential Campaign

10:00 How did your work ethic and belief that ‘no job is too small’ help kickstart your career?

13:40 How did you make the transition from college to paying work in politics?

16:48 Working in the Texas Capitol

20:40 Joining Gov. Perry’s 2010 Re-Election Campaign

23:40 What did the Perry 2010 experience teach you about running statewide elections in Texas?

31:41 Joining the Cruz Crew

35:48 How did you go about building the core support among Texas’ Conservative leaders?

38:50 Building the Endorsement Snowball

41:50 Matching your Campaign Style to the Candidate

43:56 Duck Costume Story

48:54 How did y’all build such an effective statewide network and meet their needs?

57:26 In what ways did that network of relationships help you in your role as State Outreach Director for Senator Cruz?

59:56 Representing constituents even when you don’t agree with them

1:02:00 What are you doing now, with Public Blueprint?

1:08:42 What advice do you have for potential candidates or staff who are wondering what to do next?

1:11:00 Jonathan McClellan Contact info and Outro