Targetting Your Audience

Being a political consultant, I know the importance of targetting your audience. It is a waste of money and highly inefficient to send mail to people who won’t vote for you or knock on the door of those who are definitely voting for your opponent.

That came to mind when I saw Google’s new ad campaign. Perfectly on point in the right location. See it here along with the explanation.

Hat tip to John Derbyshire.

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Erick Erickson

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