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Chris Wilson is Ted Cruz’s Pollster and he Helps Conservatives Win Elections.
This week’s guest is Chris Wilson, the former Director of Research and Analytics for the Ted Cruz for President campaign, where he oversaw all polling, data analytics, modeling and digital strategy.
There has been a great deal written about the sophisticated data and research programs that powered the Cruz campaign, from Bloomberg to Fox Business and the Washington Post. Chris was at the helm of those efforts.
Chris is founder and CEO of WPA Intel, a research firm specializing in impacting behavior by integrating innovative predictive analytics with advanced statistical communications modeling.
Since its inception, WPA has done work for over 100 of the Fortune 500 and been involved in work for over 100 current and former members of the House of Representatives, the United States Senate and gubernatorial and statewide officials across the nation.
Put simply, Chris and his team know what they’re talking about.
Under Chris’ expertise and leadership, WPA has grown to be known as the go-to research and analytics firm for the conservative-right community. Senator Mike Lee (R-UT), a leading conservative Republican says that “Chris Wilson is the best in the business. We feel lucky to have had him involved.” Senator Ted Cruz (R-TX), stated “The team at WPA is the best in the business and I am proud to have them as the pollster for my campaign.”
Chris and I crossed paths frequently during the Cruz for President campaign and I’ve got a great deal of respect for the work that he and the team at WPA Intel do.
Links from the Podcast:
Important Time Stamps and Descriptions:
00:00 Introducing Chris Wilson of WPA Intelligence
01:52 Chris, Tell us more about how you got started in politics and why political research and intelligence became your focus…
07:28 How has the Research, Polling and Intelligence game changed in the decades that you’ve been involved?
13:50 When you talk about “building political models,” what does that mean and what do you add to refine them?
17:36 How innovation within political Big Data is turning the focus of politics back to the individual voter.
24:16 Using WPA’s Archimedes platform to plan Ted Cruz’s Presidential Campaign Schedule
25:27 How Ted Cruz won Iowa and Republicans will win 2018
32:27 As a new candidate, what should I look to when choosing a vendor or analyzing polling/analysis? (A dying battery forced Chris to change mics so we had some audio quality change)
35:30 Tell us more about the rebranding from WPA Research to WPA Intelligence and how you choose which clients you will take on? (Hint: they only take Conservatives!)
40:32 Where you can find Chris Wilson and WPA Intelligence online