The Key to Escaping Twitter is the Past

Earlier this year, we were facing some problems at The Resurgent. Our designer/coder got a new job. He was in the process of making upgrades to the site. He loaded the updates and then rapidly transitioned to a new job. the problem is several of the changes wound up breaking other things and he suddenly wasn’t around to be able to fix them. It all happened in a hurry.

About the same time, The Maven came calling offering to put us on their platform and provide us the tools we needed to build up our community section, which I had wanted to do. It happened at a perfectly fortuitous moment and we went with it. It was less of a financial strain to us than trying to fix the problems we were facing at our old site.

But, in less than a year, it has become obvious to me and everyone else around here that we really need our own site. We want to be able to control every pixel and be responsible for it all. With the success of our first conference, we have the bandwidth to be able to do that and are in the process of moving to a site where we will be responsible for and control everything.

That gets me to Twitter. Long before the rise of Facebook and Twitter, there were blogs. A lot of people have, over the years, abandoned their personal blogs and the community of friends and readers they built in favor of various social media platforms. But as we are seeing with the various purges at Twitter, algorithm changes at Facebook, and advertising whims at Google, you don’t really own your stuff. The businesses you rely upon can change their business models, algorithms, or rules on a whim and you could be up a creek.

People who got Twitter famous and depend on Twitter for attention and buzz are left to the whims of arbitrary and capricious progressives in San Francisco to let them continue existing or delete their relevance.

The best way around that is to get a blog. They’re cheap. You are not dependent on others. And you can write as much or as little as you want. We at The Resurgent and me individually have full editorial control over what we post here. We can make it as long as we want. And if we build a loyal audience we do not have to worry about Twitter, Facebook, etc.

In fact, Twitter accounts for less and less of our daily traffic now. Most of our traffic comes through a daily email I send out. Several people have asked me where and what should we do as Twitter seems intent on purging more and more conservative voices. My answer is to go bak to the past. Get a WordPress site, connect with others, and build community that way.

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Erick Erickson

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