In 2005, Donald Trump boldly proclaimed that the “T&T”–Trump and tonic–would be the most called-for cocktail in America.
Trump Vodka sold 184 cases in the three months before Halloween 2010, or two a day. The Dutch distillery went bankrupt that year. Drinks Americas announced in 2011 that it was selling about half of itself to a company connected to Federico Cabo, who ran beer and tequila companies in Mexico. [CEO J. Patrick] Kenny resigned a year later, and Cabo became chief executive officer. The company that made Trump Vodka was now promoting drinks with names like Mexicali and Chili Beer.