Easter eggs produced by folk artists are displayed during the traditional Kaziukas fair, a large annual folk arts and craft fair in Vilnius Lithuania, Sunday, March 5, 2017. The festival honors St. Casimir, the patron saint of Lithuanian who was born in the 17th century to whom this fair was dedicated to in the 19th century. (AP Photo/Mindaugas Kulbis)

The War On Easter? Furor Erupts In The UK Over The “Cadbury Egg Hunt”

Every December we hear about the War on Christmas, and often those who complain about the secularization of the Christmas season have a legitimate beef. It’s often easy to see the forces at work trying to strip Christmas of anything remotely Christian.

But we don’t really hear that much about a War on Easter (and Passover, for that matter). After all, it seems as though the secularists would feel more threatened by the celebration of the resurrection of God’s Son.

To see the creeping War on Easter, look no further than our cousins across the pond. In the UK, this year’s National Trust Easter Egg Trail has a new name – The Cadbury Egg Hunt. Notice what word is missing? The Church of England did, and they’ve accused the National Trust and sponsor Cadbury of “airbrushing faith.

For their part, Cadbury has said, “We invite people from all faiths and none to enjoy our seasonal treats.” But the church isn’t letting them off the hook.

A spokesman for the Church of England said: “This marketing campaign…highlights the folly in airbrushing faith from Easter.”

It was also met with anger by the Archbishop of York, who said the decision to remove the word Easter from the egg hunt logo was tantamount to “spitting on the grave” of John Cadbury, the chocolate firm’s original founder.

He told the Daily Telegraph: “The Cadburys were Great Quaker industrialists. If people visited Birmingham today in the Cadbury World they will discover how Cadbury’s Christian faith influenced his industrial output.

Over at Christian Concern, Tim Dieppe told a radio interviewer, “We’re not having a public holiday to celebrate a brand. We’re having a public holiday to celebrate the most momentous event in history – the resurrection of Jesus Christ.”

Both major parties of the British government have decried the National Trust and Cadbury’s decision. Conservative Prime Minister Theresa May – the daughter of a vicar – said, “I think the stance they’ve taken is absolutely ridiculous, and I don’t know what they’re thinking about, frankly. Easter is a very important festival for millions of Christians across the world.”

Her Labour counterpart, Jeremy Corbyn, said, “It upsets me because I don’t see why Cadbury should take over the name, but that’s what it’s done. It’s this commercialization gone a bit too far.”

For what it’s worth, both May and Corbyn are members of the National Trust. Many other members of the National Trust have threatened to cancel their membership in light of the controversy:


It’s nice to see Britons rising up against these politically correct word games that deny the religious origins of such an important holiday – especially in a nation that has grown less religious and more secular.

The National Trust has replied to Twitter complaints with a stock reply denying their downplaying of Easter, and they and Cadbury have snuck references to Easter into their secondary marketing. But is it all too little, too late?

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Chris Queen

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