U.S. Sen. Marco Rubio, R-FL, appears on "The Five" television program, on Fox News Channel, in New York, Monday, March 30, 2015. Closing in on an expected announcement that he will run for president, Sen. Marco Rubio said Monday that he is planning a political event in two weeks in Miami to announce his 2016 plans. The first-term Republican from Florida, appearing on Fox News, did not explicitly say he is running for the White House, instead telling would-be supporters to go to his website and reserve tickets for the rally. (AP Photo/Richard Drew)

This Could Hurt Rubio

The press narrative is that Rubio’s robotic repetition dogged determination to stay on message will hurt Marco Rubio today in New Hampshire.

I don’t think that will hurt him at all. If anything, his ads and consistent positive message will help Rubio make a very strong showing today.

But these mailers that showed up in New Hampshire mailboxes the day before the primary are really terrible. And some households got up to four of these. Someone needs to clean up their mailing list.

The Super PAC mailers are not only negative, they are also amateur-hour stuff that an eighth grade class might dream up. I understand that there’s a Chinese wall between the campaign and the PACs but really, there’s a definite quality and message difference.

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rubio_nh_mail2

Burger King and Queen Barbara, really?

There’s enough negativity in the campaign already, and Rubio’s advantage is in his consistent, believable message that President Obama’s intentional attempt to transform America into Europe (which Bernie Sanders wants, like Kylo Ren and Darth Vader, “to finish what you started”) is something we can contrast with Donald Trump’s mantra of “bad deals” and incompetence.

Obama isn’t making bad deals because he’s bad at making deals. Obama is exceptional at getting his way. Obama is making bad deals because he wants those deals to take the U.S. down a few notches and let international politics determine our future. If you’re a one-world, open society, Davos-kool-aid drinking anti-colonial socialist, that’s exactly what you’d do.

Rubio nails this message. And then his Super PAC sends out these cartoonish and awful mailers that really make me feel pity for Bush (not so much, Clinton). If anything, these will hurt Rubio, not help.

About the author

Steve Berman

The old Steve cared about money, prestige, and power. Then Christ found me. All at once things changed. But the Holy Spirit produces this kind of fruit in our lives: love, joy, peace, patience, kindness, goodness, faithfulness, gentleness, and self-control. There is no law against these things!

I spent 30 years in business. Now I write and edit. But mostly I love. I have a wife and 2 kids and a dog and we live in a little house in central Georgia.

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