Trump’s Media Spinmeisters: No Surprises

Did the main stream media really think that the most media-savvy president ever to inhabit the White House would allow them a revolving door like previous presidents?

President Obama had the benefit of using ABC, CBS, NBC, and CNN as his personal spin machine. From the very beginning, it was obvious that President-elect Trump’s relationship with the media will be very different.

It’s not surprising, to me at least, that Trump’s media team is essentially the same one he used in his campaign.

  • Sean Spicer: Press Secretary
  • Hope Hicks: Director of Strategic Communications
  • Jason Miller: Director of Communications
  • Dan Scavino: Director of Social Media

Spicer will be the one behind the microphone in the press room, fielding questions from a mostly hostile media. Since that’s what he did for the RNC, it’s a good fit for him, and a seamless authority chain to his boss Reince Priebus, White House Chief of Staff. He came on board the Trump campaign while still with the RNC in August in what the Washington Times called “an unusual move.”

Jason Miller worked for Sen. Ted Cruz, and will likely be a very useful voice inside Republican circles on Capitol Hill. Miller has worked for Sens. Tom Coburn and George Allen, and also on Rudy Giuliani’s 2008 presidential campaign.

Hicks and Scavino were both early fixtures in the Trump campaign. So the same crew Trump had in August: Stephen Bannon, Priebus, Spicer, Hicks, Miller, Scavino; will now be the spinmeisters at the White House. No surprises.

The mainstream media, as always, will act blindsided and offended that they’ve not been consulted or included. They will continue to be baited by Trump’s every distracting tweet or offhand comment, while he merrily goes about having his way on a variety of issues he never tips them off about.

And as always, Trump will have his message minions say one thing, and then contradict them as he feels like it (I believe this is nearly scripted and intentional). If we haven’t gotten used to Trump’s methods by now, we have four years to acclimate. But the main stream media probably won’t learn, because they’re far too important in their own minds.

About the author

Steve Berman

The old Steve cared about money, prestige, and power. Then Christ found me. All at once things changed. But the Holy Spirit produces this kind of fruit in our lives: love, joy, peace, patience, kindness, goodness, faithfulness, gentleness, and self-control. There is no law against these things!

I spent 30 years in business. Now I write and edit. But mostly I love. I have a wife and 2 kids and a dog and we live in a little house in central Georgia.

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