Under Armor CEO Learns That It’s All or Nothing When It Comes to Supporting Trump

Here at the Resurgent, we’ve been shouting the mantra, “You will be made to care” for quite sometime now. We’ve used it to refer to the cultural and moral changes sweeping the country, but it can also apply in another way – in terms of public support for President Trump.

Kevin Plank, the CEO of Under Armour, has found this out the hard way. Last week, Plank made a comment in an interview that he believes that Donald Trump will create an environment that will benefit businesses.

It didn’t take long for Plank to feel the wrath of the celebrities who partner with Under Armour. Athletes like Stephen Curry and entertainers like Dwayne “The Rock” Johnson jumped on Plank’s case.

Plank walked his statements back this week:

Plank wrote in The Baltimore Sun, “In a business television interview last week, I answered a question with a choice of words that did not accurately reflect my intent. I want to clarify to our hometown exactly our values for which Under Armour and I stand.”

Plank listed the values his company espouses: “We stand firmly for equal rights,” “We believe that immigration is a source of strength, diversity and innovation for global companies based in America like Under Armour,” “Under Armour stands for job creation.”

He continued, “I also know that actions speak louder than words. So here is what we are doing.” He added, “We are opposing the travel ban,” and “We are taking other public positions on legislation around the country in support of the interests of our teammates whenever policy conflicts with human rights.”

I’ve made it clear that I’m no blind supporter of Trump, but I remain cautiously optimistic. Here’s the question that Kevin Plank’s plight begs: why does it have to be all or nothing when it comes to Trump? Why can’t someone like Plank say he’s in favor of Trump’s economic policies but not other positions? Why can’t public figures express their support for what they like about the administration without being attacked for the things they don’t necessarily agree with?

The case of Under Armour has made one thing crystal clear: be careful in your public praise for the president.

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Chris Queen

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