Who Knew

One reason newspapers, despite garbage like the New York Times, are so useful is because of the amount of news contained on the pages. Luckily, that news is now online. This, for example, is a rather important story, but you probably won’t hear it reported too much.

They’ve been swirled in California floods. They’ve been smashed by Florida hurricanes. They’ve been picked at by Mexican bugs.

The result has been a national tomato shortage that has sent prices climbing like a vine seeking light. With costs up and quality down, some national restaurant chains are reconsidering their marketing strategies to keep the thought of juicy, tender tomatoes off customers’ minds, or switching recipes to make up for the absence of certain hard-to-find varieties.

Places like the Olive Garden are switching to different types of tomatoes to avoid price increases and Wendy’s says its bottom line is going to be hurt.

Interesting.

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Erick Erickson

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